Part of a Bigger Plan

Happy to be a Cannes Grand Prix Winner: RAW for the Oceans by Pharrell Williams and G Star RAW

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Eye on fashion: created the centerpiece of the Louis Vuitton Marc Jacobs exhibition at the Musée des Arts Décoratifs, the Louvre Paris.

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Identity & Web design. Branding that turns heads and brings in business for cultural PR agency Pickles.

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108 Years of Herman Miller in 108 Seconds

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Enhanced elegance: the thrill of being on the move with Louis Vuitton

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Part of a Bigger Plan is an Amsterdam-based creative studio that creates and produces award-winning communications for international clients. We take pride in crafting concepts and branding that incorporate the disciplines of graphic design, illustration, art and film direction. We have created numerous award-winning campaigns and films for international brands. We work closely with our clients to realize their ideas, transforming intangible concepts into real experiences that share a story. We bring together the right talent and skills necessary for each project, calling upon the best and brightest to create exclusive campaigns as efficiently as possible. From concept to execution we remain totally focused on making sure everything goes according to plan – your plan.

Our projects have won numerous awards, including a Grand Prix at Cannes, 3 D&AD awards (one of which was the coveted Yellow Pencil), The Dutch Design Awards esteemed Golden Eye, which celebrates the industry’s pursuit of excellence and is only awarded to work universally recognized as the ‘best of the best, and several ADCN lamps – on one memorable evening we took home seven.

Christian Borstlap founded Part of a Bigger Plan in 2011. He is a critically acclaimed art director, designer, illustrator and film maker. He first made his name as an illustrator at Wallpaper* in the UK. His unique ability to translate complex concepts into engaging stories saw him rise quickly through the ranks at renowned agencies, including FHV/BBDO and KesselsKramer. Christian is a contributor to LVMH’s digital platform NOWNESS.


Louis Vuitton
Christian Dior
Herman Miller
Amsterdam Rijksmuseum
Maison Schiaparelli
De Bijenkorf
Banana Republic
Wallpaper* Magazine
G Star RAW
Rhiannon Pickles PR
TNT Post
Musée des Arts Décoratifs
Vice Magazine

Mother London
Laird + Partners NY