Room on the Roof, de Bijenkorf
Room on the Roof, a tower with a twist
When ‘the Harrods of Holland’ Bijenkorf (Beehive) decided to create an ‘artist in residence’ project in the small tower atop its historical 100-year-old building on Dam Square, Amsterdam, Part of a Bigger Plan were charged with coming up with the branding, identity and an introductory film. The first task was to come up with a name – Room on the Roof – followed by an offbeat ‘Room Service’ menu whose items included Dutch cheese, a personal opera singer, an electric Wurlitzer piano and a pair of binoculars. PoaBP also designed the logo, website and other branded products – creating quite the buzz around the beehive. On 27 January 2015, the first guest – Dutch designer Maarten Bas – takes up residence. The project, in collaboration with Rijkmuseum Amsterdam, is open to national and international artists, writers, musicians, architects and designers. De Bijenkorf is owned by the Weston Family who also own Britain’s Selfridge’s, Canada’s Holt Renfrew, and Ireland’s Brown Thomas.