Mr Porter / NOWNESS
Launched by a Cast of Bon Vivants
For the launch of men's e-commerce site Mr Porter, NOWNESS invited Part of a Bigger Plan to embody the looks and lifestyle of the platform's fictional namesake. ‘A man wearing a Charvet shirt will look good, but wearing the same shirt whilst playing the tuba makes him look even better,’ Christian Borstlap riffs. The web launch was dominated by his refined series of artwork, defining the impeccable taste of the Mr Porter customer. Meet our extraordinary cast of bon vivants.